Digital Storytelling

This digital storytelling campaign is for a brand called Skyhawks Sports Academy. They are a national franchise that has provided skill-based sports camps, after-school programs, and classes to about two million children in 25 states for more than 40 years. Committed to combining fun, safety, and skill development, Skyhawks seeks to nurture a lifelong love of sports and fitness in children aged 2-14, as well as through their Super Tots program for younger children. Through this exercise, I was able to present a  new subcategory or new concept deliverable which is a nutritional component to the offerings called “Eat Like a Champion.” Using signature stories, I utilized various mediums to describe the new subcategory to target audiences through IMC. The proposal included customer stories in a digital press release, a micro podcast, social media posts, a longform video, and a blog post.